Meta focused on AI expansion and transparency. It introduced AI support for indigenous languages and enhanced disclosure policies for AI-driven content moderation. Facebook Live videos now auto-delete after 30 days, and Zuckerberg hinted at an ‘OG Facebook’ to appeal to Gen Z. Meanwhile, Meta confirmed its AI systems could scan DMs when prompted.
Colours
Why Colour Is Never Just Aesthetic
Colour is often treated as a visual choice. In reality, it is a strategic one. Before a logo is read or a message is processed, colour is what people recognise first. It shapes perception, builds memory, and signals what a brand stands for — instantly. Strong brands don’t choose colours based on preference. They build structured systems. A primary colour anchors recognition. Secondary colours bring flexibility across platforms and formats. Accent colours direct attention and guide action. Beyond individual colours, combinations play a critical role. Different palettes communicate different levels of energy, trust, creativity, or aspiration. From foundational and vibrant to refined and aspirational, each combination positions a brand in the mind of its audience. This is why industries tend to follow colour patterns. Food brands lean into warm tones to stimulate appetite. Finance and technology favour blues to signal trust and stability. Luxury brands rely on black, gold, and muted palettes to convey exclusivity. When used intentionally, colour does more than make a brand look good. It reduces decision friction, strengthens recall, and reinforces positioning across every touchpoint. Creative is not decoration. It is engineered perception.
Mar
2025
March 2025 Social Media Updates: AI, Ads & New Features!
Social media giants continue evolving, with AI, monetization, and privacy taking center stage in March 2025. Here’s a quick roundup of the latest updates across platforms.
Facebook
Meta is doubling down on AI, introducing chatbot voices, AI-powered ad updates, and deeper AI integration across its platforms. Facebook is reviving the ‘Friends’ tab, boosting fact-checking with community-based verification, and monetizing Stories to support creators. Talks with Reliance hint at major AI expansion in India.
Instagram
Instagram is testing new features, including ‘Blend’ for shared Reels and AI-generated comments. The platform is refining the user experience by removing Notes from Feeds and adding double-speed playback for Reels. A ‘Re-Posts’ option is in development to help amplify content easily.
WhatsApp
WhatsApp is working on new privacy features for video calls, allowing users to enhance security and control over their interactions.
LinkedIn
LinkedIn is enhancing its ad ecosystem with AI-powered targeting tools and upgrading Campaign Manager. A new Calendly integration simplifies scheduling, improving the professional networking experience.
Twitter/X
Twitter/X faced outages, raising security concerns. It’s also taking legal action against Indian censorship demands. The platform introduced Grok AI’s integration with Telegram and a new ‘React with Video’ feature to boost engagement. Meanwhile, Twitter’s co-founder is working on a new app focusing on real-life interactions.
YouTube
YouTube is expanding its Premium Lite plan, offering an ad-free experience to more users. The platform is also refining Shorts' view count methodology and hosting in-person Creator Collective meetups to connect digital creators.
Stay tuned for more updates as social media platforms continue to innovate!
February 2025 Social Media Roundup: Key Updates You Need to Know
February brought major updates across social media platforms, from AI enhancements to new engagement features. Here’s a quick look at what changed on Facebook, Instagram, WhatsApp, LinkedIn, Twitter (X), and Threads. These updates signal a stronger focus on AI, security, and user engagement. Stay tuned for more trends shaping the digital world!
Instagram rolled out several feature tests, including the ability to rearrange profile grids and a new AI-powered video editing tool called ‘Edits.’ It also experimented with an AI-driven task feature in DMs and a dislike button for comments. Reels may become a standalone app following the failure of Lasso.
LinkedIn continued to enhance professional networking. It introduced AI-powered job search capabilities, added email performance metrics for newsletter creators, and began testing a 'My Network' feed to strengthen user connections.
X (Formerly Twitter)
X made controversial moves by doubling its Premium+ subscription price after launching Grok 3. The platform also integrated new AI-driven ad tools to optimize campaign performance. Meanwhile, a study found that most Community Notes remain unseen, raising concerns about their visibility.
Security was a major focus for WhatsApp this month, with Meta reinforcing protections after a cyberattack. The platform also announced plans to introduce bill payments and mobile recharges, expanding its role in digital transactions.
Threads
Threads emerged as a powerful engagement tool for brands, enabling real-time interactions and stronger audience connections. Businesses are increasingly using Threads to foster direct conversations with their followers.
Jan
2025
January 2025 Social Media Updates – What’s New?
The new year kicked off with major updates across social media platforms, from Meta’s AI-driven innovations to Instagram’s content strategy shifts. Whether you’re a content creator, business, or casual user, these changes could impact how you engage online. Let’s dive into the biggest updates from Facebook, Instagram, LinkedIn, Twitter/X, YouTube, and WhatsApp.
Meta is focusing heavily on AI, rolling out smarter personalization tools and even testing AI avatars that can interact like real users. The company is also adjusting its ad strategies, improving privacy protections, and trying to lure TikTok creators with financial incentives. Additionally, updates to community guidelines and data policies continue to shape platform transparency.
Instagram is refining its approach to video content, recommending longer Reels and introducing a new vertical-aligned profile grid layout. It’s also boosting creator insights, launching new transparency labels in business chats, and expanding Reels to 3 minutes. The platform continues to emphasize original content, encouraging creators to focus on unique storytelling.
LinkedIn is experimenting with a ‘News Banner’ to deliver real-time industry updates and refining the criteria for its ‘Top Voice’ badge. AI-powered tools are being introduced to help job seekers and recruiters streamline the hiring process. These updates reinforce LinkedIn’s focus on professional growth and industry relevance.
Elon Musk’s X is making bold moves, including plans for in-stream payments, a new messaging upgrade called XChat, and expanded streaming and financial services. The platform is also introducing parody labels for transparency and may remove time markers from posts in the main feed. Rumors about a social credit scoring system were dismissed by Musk.
YouTube continues to dominate the digital video space, particularly on smart TVs. The platform’s recent data shows that viewers are increasingly engaging with content on big screens. Meanwhile, YouTube Premium subscribers can enjoy new customization features, giving them more control over their viewing experience.
With AI advancements, content strategy shifts, and increased transparency across platforms, social media continues to evolve. Whether you're a marketer, creator, or everyday user, these updates offer new ways to engage and navigate the digital space in 2025. Stay tuned for more developments in the months ahead!
November Social Media Roundup: New Features, Fines, and Future Trends
November 2024 brought a wave of exciting updates across social media platforms, aimed at improving user experience, enhancing security, and introducing innovative tools for content creators and businesses alike. From Meta’s advancements in ad delivery and privacy features to Instagram’s focus on customization and teen safety, platforms are evolving rapidly. Meanwhile, LinkedIn and YouTube rolled out new engagement options, while WhatsApp and Twitter tackled privacy concerns and interactivity. Here's a detailed recap.
Meta introduced flexible media tools to enhance ad delivery, catering to dynamic campaigns. Facebook now emphasizes "views" as a core metric for content success. Messenger got a boost with HD video calls and AI features, while public follower options for personal profiles are being phased out.
Instagram unveiled features like recommendation resets, a Stories "collage" option, and updated DMs with live location and nicknames. Teen privacy remains a priority, with AI-driven tools in development. Stories Highlights now have a separate tab for better organization.
X (Formerly Twitter)
Twitter (X) hinted at deprioritizing posts with links, potentially changing content strategies. It added side-swiping for likes and replies, alongside a pinch-to-zoom feature for videos, enhancing interactivity.
LinkedIn ended standalone audio events, merging them into LinkedIn Live. It introduced an "open to volunteer" option, encouraging professional engagement, while sharing tips to help users create better content.
Youtube
YouTube Shorts is expanding, introducing brand partnerships and detailed insights for creators. These updates aim to make Shorts a central tool for content creators and brands alike.
Meta faced a ₹213 crore fine in India over WhatsApp’s privacy policies. This raised concerns over how user data is managed, putting pressure on the platform to enhance transparency.
Oct
2024
October 2024 Social Media Updates: What's New on Your Favorite Platforms?
In October, social media platforms rolled out exciting features and safeguards, from monetization tools to privacy measures, creating a richer and safer experience for users and creators alike. Here’s a quick look at the latest updates across Facebook, Instagram, WhatsApp, YouTube, LinkedIn, and Twitter/X.
Meta has ramped up monetization features for creators, while the “Scams Se Bacho” initiative raises awareness of online fraud. They also revived facial recognition for enhanced tagging and launched advanced brand safety options for ad placement. Lastly, with youth-focused design changes and holiday Reels ad tips, Facebook stays dynamic this season. Instagram introduced profile cards for easy sharing and the ability to save songs to Spotify, enhancing user interaction. Halloween-inspired features added a spooky vibe, while tests linking video quality to popularity emerged. Instagram’s cross-posting option to Threads promises a streamlined experience across Meta apps. WhatsApp introduced encrypted backup for contact lists, adding a layer of security to its data protection features. This move underscores WhatsApp’s commitment to safeguarding user privacy and strengthening trust. YouTube expanded its Shorts capacity to 3 minutes, offering creators more flexibility. An array of 20+ new tools also rolled out, designed to improve both creator and viewer experiences on the platform. LinkedIn emphasized user responsibility in AI settings, and it introduced a lead generation objective for boosted posts. A notable uptick in CEO activity shows LinkedIn’s rising relevance for leaders, while a new AI assistant tool promises to support recruiters with talent discovery. Twitter/X’s updated privacy policy now allows AI training on user posts, sparking discussions on content use. Community Notes' faster display enhances misinformation control, and the newly available ‘Radar’ keyword analytics tool provides advanced insights into trending topics. From advanced security options to user-friendly updates, October’s social media changes emphasize platform growth and enhanced experiences for all.
September Social Media Highlights: Key Updates Across Platforms
September 2024 brought numerous updates across major social media platforms, shaping the digital landscape. From privacy enhancements to creative tools, here’s a breakdown of the most important changes across Facebook, Instagram, WhatsApp, YouTube, LinkedIn, and Twitter/X.
Meta made headlines by hosting the 'Digital Suraksha for Teens' roundtable in Hyderabad, aimed at discussing online safety for young users. Additionally, Meta launched new Developer Hubs to support AI, VR, and social tools. For marketers, Meta provided Reels tips and rolled out updated ad options for holiday campaigns, helping businesses maximize their festive season strategies.
Instagram introduced enhanced safety measures for teen accounts, aiming to make the platform a safer space for younger users. The platform also launched new stickers and an updated 'Emoji Pong' game to boost user engagement. Additionally, Instagram unveiled its signature sound to solidify the app’s auditory identity and added more DM engagement tools, allowing for richer conversations among users.
X (Formerly Twitter)
Twitter/X introduced DM editing for iOS, offering more control to users over their private messages. The platform also separated DM blocking from public posting blocks, offering more nuanced privacy controls. Additionally, Twitter/X officially moved its headquarters to Texas and launched a Connected TV app, expanding its reach into home entertainment.
LinkedIn announced that it will discontinue Sales Insights by December 2024 as part of its platform adjustments. Another major update is LinkedIn’s use of user data for AI training, prompting users to opt out if they choose. In a shift toward more collaborative content, LinkedIn has also removed its 'Top Voice' badges for articles, focusing more on community-driven initiatives.
Youtube
YouTube made significant strides with new tools to enhance the creative process for video makers. Creators can now add custom thumbnails with text and filters to Shorts, allowing for more visual flexibility. Additionally, YouTube limited teen content recommendations to promote safer viewing habits, while also launching AI tools to further empower creators to innovate
WhatsApp is testing a new feature that allows users to tag others in their Status updates, similar to mentions on Instagram. This update promises to increase engagement and provide a more personalized experience for users. While still in testing, the feature has sparked interest as it moves toward a broader release.
Aug
2024
August 2024: Social Media Updates You Should Know
August 2024 has been a bustling month in the social media world, with major platforms like Facebook, Instagram, WhatsApp, YouTube, LinkedIn, and Twitter/X rolling out significant updates. From new features to privacy enhancements, here’s a roundup of the most impactful changes you should be aware of.
Facebook:
Meta has been active, introducing updates like a Business Suite upgrade that allows managing up to 10 profiles, and a new licensing deal with Universal Music. In India, Meta launched the Creator Lab to support aspiring content creators, while also updating its ad attribution and targeting processes. However, Meta’s decision to replace CrowdTangle with a limited Content Library has drawn criticism.
Instagram:
Instagram tested several new features, including "Friend Map" for real-time location sharing and vertical profile grids. The platform also expanded carousels to 20 frames and worked on features like screenshot blocking for temporary DMs and Story comments.
WhatsApp:
WhatsApp focused on privacy, testing a feature to block messages from unknown numbers, enhancing user security.
YouTube:
YouTube experimented with picture-in-picture ads for live streams and launched "Brainstorm with Gemini," an AI tool for creators.
LinkedIn and Twitter/X:
LinkedIn introduced in-feed video carousels and sponsored newsletters, while Twitter/X made headlines with record usage during the Olympics and new reply sorting options.
August 2024 brought a mix of innovation, privacy improvements, and new ways for creators and brands to engage with audiences. Stay tuned as these platforms continue to evolve, shaping the future of social media.
July 2024 Social Media Highlights: Innovations and Updates
July 2024 has been a bustling month in the social media landscape with major platforms rolling out innovative features and updates. From Facebook's AI advancements to Instagram's new content tools, and Twitter's experimental features, here's a concise roundup of what's new and noteworthy.
Meta's Zuckerberg, alongside NVIDIA's Huang, unveiled AI Studio at SIGGRAPH 2024, a significant step towards the future of AI in businesses and everyday life. In India, Meta launched verified subscription plans for businesses on Facebook and Instagram, enhancing their online presence. However, Meta also faced EU backlash for its ad-free model on Instagram and Facebook, potentially violating the Digital Markets Act.
Instagram introduced Notes for Reels and Posts, visible for up to three days, and now allows adding collaborators to posts after publishing. The platform is also shifting focus to short-form videos. Meta’s Threads now highlights relevant trending topics above posts.
Threads
Meta's other platform, highlighted relevant trending topics above posts and hit 175 million monthly users, with India leading the charge.
WhatsApp tested an AirDrop-like feature for file sharing without the internet, introduced instant message translation and voice note transcription, and launched the 'Favorites' feature for quick access to important contacts and groups.
LinkedIn launched sponsored newsletters to boost lead generation and brand awareness.
Youtube
YouTube introduced the Create app for seamless video editing on mobile, rolled out six new tools for Shorts, and launched features allowing creators to control copyrighted music. The Foundry program returned to empower independent artists like Cash Cobain, Orion Sun, and Tommy Richman.
X (Formerly Twitter)
Meanwhile, Twitter/X, under Elon Musk, disabled links in replies to combat spam bots and explored a downvote feature for replies. X also piloted a feature allowing users to request Community Notes on posts and launched the 'More About This Account' feature powered by Grok AI.
June
2024
June Social Media Highlights: New Features, Updates, and Enhancements
June brought a flurry of updates and new features across major social media platforms. From enhanced business tools to privacy improvements, here’s a roundup of the most significant changes that can help you stay ahead in the digital landscape.
Facebook & WhatsApp Facebook Messenger introduced new business messaging features and shopping tools on WhatsApp and Messenger. These updates aim to make it easier for businesses to connect with their customers and enhance their online shopping experience. With features like AI tools, optimized marketing messages, and the WhatsApp Business Platform, businesses can now offer more efficient and engaging conversations. Instagram Instagram rolled out a feature allowing users to live stream exclusively to their Close Friends, providing a more private and intimate experience. This update is perfect for users who want to share moments with a select group without broadcasting to a wider audience. YouTube YouTube is testing new features to enhance user experience. The platform introduced contextual notes to provide viewers with relevant information, a Hype feature to boost favorite videos, and new Premium features like uninterrupted Shorts and early access to experimental tools. LinkedIn LinkedIn made significant improvements to its advertising platform. New features include CAPI Enhancements, Live Event Ads, Post Boosting for Lead Generation, Sponsored Articles & Newsletters, and Thought Leader Ads Enhancements, all designed to help businesses optimize their marketing efforts. Twitter Twitter announced changes to livestreaming, restricting it to premium users to drive revenue and improve engagement. Additionally, Twitter made likes private, enhancing user privacy by allowing users to see their liked posts without revealing them to others. Stay tuned for more updates as these platforms continue to evolve and introduce new features to better serve their users and businesses
Keep going on and on and on
Social media for business cannot be a post-and-forget type of marketing. It will not stick in the minds of people who constantly devour online content. You'll need to work at it for months together just like a politician before the election. It takes long-term commitment.Keep asking questions, listening to evolving opinions so that you can plan out your content. Highlight your USP just enough to stand out but relevant enough they still feel connected. Amid the chaos of social media noise, your voice will be heard if your audience deems it valuable for them. Keep in mind everything needn't be about brand promotion. Strike up conversations on what's important to everyone, even if it's slightly off-topic. It will help you understand your audience better.Follow a semi-flexible schedule for a steady flow of content. But pace it right, too much and your audience gets bored. Too little, they will get distracted and drift away. Your metrics will be a reliable guide to optimize your social media calendar plan.Counting Day? It is just for you to reevaluate and proceed to the next stage of your long-term business plan.
5 Things we hate about Social Media
Social Media has become the biggest influencer these days and is now not only a platform to show your pictures or skills but also to do marketing about your brands or company. Though it is a great platform for any industry to showcase its products. Every coin has two faces and so does social media if it has some positive sides it also has some negative as well. The list here tells top five things that we all hate about social media. Social media can be a big platform to provide exposure to your products or brands but things should be kept realistic. Long time success can be slow but it surely goes a long way. All these things are making social media toxic that might lead to trust issues in people, so if you jump in the pool of social media marketing, keep it real, keep it simple.
guide
for Creators
Why is it Important to Celebrate everything?
In a world of digital overload, it’s easy to get caught up in other people’s victories announced through social media. Whether it be with their work achievements or their personal goal fulfillment the internet can be a great place for celebrating fantastic moments. But sometimes, when people start to measure their lives with what they see, they end up feeling inadequate. This is one of the main reasons why impressionable teenagers face anxiety, depression, and eating disorders after spending time online.What we need to be doing is being proud of the small victories too. They mark steps propelling us forward and sooner or later, we'll all get where we need to go. We need to be proud of checking off the milestones of the goal list. It takes effort, and you should be gratified by it. Let it inspire you to move forward to the next milestone. And while you're at it, cheer on the others who are taking steps towards their own goals. We're all working to build a better world after all.
Be Kind, everyone you meet is fighting a battle - Plato
Share news, views, and everything in between. It's the place we can discuss most things under the sun with our social circle. Yes, that human connection is what social media platforms are built on.But as fun as that is, we need to remember a few things. Opinions are subjective, even if they are popular. It may be backed by facts. But their merit is judged based on where the information comes from. And it is that judgment that colors opinions. So don't be quick to judge another. Verify what you read, before you decide to tell your friends online.People need to become conscious of whether or not they should hit the share button. A little kindness online can make the experience more peaceful. Be thoughtful about what you share and try to focus on the positive. Even in bleak situations, there will be something bright, hopeful, and worthy of mention.It's okay if people don't agree with what you share. Respect their view and try to evaluate their point of view. It could be a good learning moment. Expand your mind as you scroll through your social media feed.Kindness and respect while using social media goes a long way in making it a rich and positive experience for us all. Start practicing it today.
Pay more attention to who you are addressing.
We often forget why we signed up for a business account. We start with a strategy but somewhere along the way, the content becomes imbalanced. The focus is only on engagement or only on conversions. The top priority becomes, what gets more likes and shares or pushes more sales. We forget that our followers need to be inspired to do either. And that's only possible when they remain a core element of your social strategy.Go back to your buyer personas or just flesh our demographic details from your current customers. You can get this from your analytics and by tracking any current campaigns. Use this to build on what you already know about your audience. Then get to their pain points and how your product or service solves them.Next, figure out where they're spending more time. Older people have increased their Facebook activity and share twice as much content compared to four years ago. The younger generation prefers the crispness of Twitter and the vibrance of Instagram. So a post working well on one platform may not on another. Figuring out where your audience will help you prioritize which social media platforms to focus on.Also, look out for online discussions and join groups, they're a good place to learn more about your audience. They are also places where your competitors drop content. It will give you clues on what appeals most to people and what hashtags work best.Developing your social media target audience is a crucial step in successful social campaigns.
Start helping
it's not always business
Social media sites collectively command the attention of over 4.48 billion social media users around the world. It makes sense for you as a business to use these platforms to harness the connectivity offered. But does it make sense to share promotional material on your feed every day?NO, doing so will drive people in the other direction. So Stop Selling!!!Although these platforms are designed to be very casual by nature, not everyone here is interested in what you do. Use your social listening skills to find the people who will care about the specific nature of your business. They are the ones you need to build strong relationships with. Look deeper to understand them better, what do they gain? What matters most to them?Use this platform to explain how your product or service meets their needs. And stay with them throughout the journey.Their experience will be more streamlined at the same time, their pain points will tell you what areas you need to work on to be better. And all the while their connections are getting ideas on how you could make their lives better as well. Isn't that a great way to grow.People will flock to your page only and only if you are open to listen, engage, and build relationships. So help more
guide
for Marketers
Track your Social Media Metrics
Many people have a healthy fear of numbers growing up. And this sneaks a comeback when you need to analyze metrics. We wish we could tell you that they can be avoided. But an unexamined social strategy is not worth it.As a social marketer, you will need to show why everything you do matters to people who may be unfamiliar with social media marketing. Metrics are reliable tools to generate reports based on your brand’s goals whether it is tracking your specific campaigns or regular activity across all platforms.Social media platforms have reporting features that give insight into how your posts are performing. But they can be overwhelming and not all the data translate into actionable insights. So, how do you conceive an overview of your brand traction?Track content-based social media marketing metrics to know if your posting efforts working. Post Reach and Impressions together tell you how many people are seeing a given post. Measure your Engagement to recognize the type of content your followers want to see more of. Brand Mentions promotes your brand sentiment and increases your digital footprint.Direct Interactions can be an influential force during sales conversions and generates overall goodwill toward your brand. In fact, a positive customer interaction may lead to them promoting your brand on their social channels.Stick to these basic social media metrics to finetune your strategy regularly. The insights will be effective, impressive to stakeholders or clients. Make your social media marketing efforts worthwhile. #ConnectAndEngage
Social Media and Privacy
A short video to show you how to correct your online behavior for optimum privacy
Guide
for Marketers
Social media is a two way street
Social media by design is to be social, being a friend. A key part of that is to spend time with others or discussing topics relevant to all. But when everyone is talking, who's doing the listening? Experts confirm to stay connected, top brands average one post per day. Less than that can get annoying to your followers. The right way is to find a balance between too often and too little for each social channel. We've found 3-5 posts per week to be a favourable balance for being present without being intrusive. On the days you don't post something new, spend time keeping the old conversations going. This will help to attract new and engage your current followers. In fact, they’ll start searching for your content themselves, which means social algorithms are more likely to show them your updates and recommend you to their friends. Your brand will grow in a healthier way by just being actively present. The truth is when it comes to content frequency isn't as important as consistency. And quality is definitely more essential than quantity. So spend as much time listening in social media conversations to identify what will add value to your followers than just talking. If you don't take time to listen to others, don't expect them to listen to you.
Tell a Good Story
Do you wonder why certain social media content stay with you while others are forgotten? It depends on the tale that is being told.
5 Things we love about Social Media
Social media platforms have changed the way businesses engage with their customers. Let us look at the top 5 reasons why they deeply love social media. Increases Brand Awareness: Social media builds brand awareness with a targeted audience by showing content to users based on their interests and browsing history. Discovering new customers is straightforward as social media platforms leverage data about who the most engaged customer can be and target ads at them. The ads run are a fraction of the cost businesses would need to spend on other mediums resulting in higher ROI. Feedback Gathering: Social media provides an excellent forum for directly interacting with customers. There is a lot of visibility about the engagement they have with the content presented to them as well as a place to get direct feedback from them. There is detailed data via likes and comments, which is used to measure sentiment and loyalty. Customer Support and Crisis Management: When a customer faces a difficult situation with a brand, one of the quickest resources to air grievances is social media. Issues are quickly surfaced to businesses who can use social media to provide customer support as well as handle any crisis before it blows up. Access to Influencers: Social media influences are those people who have a large following. They are akin to celebrities and usually have a niche of their own — some posts about travel, others about beauty, etc. Businesses can get them to create sponsored posts of their products with much less effort than running a large scale ad campaign. A well crafted social media post can go viral and drum up more business. Establish them as Thought Leaders: Social media platforms allow businesses to share their views about social issues and how they are contributing to the betterment of society. Today's generation of customers are socially aware and like to consume products from ethical companies. Businesses use social media platforms for advertising the efforts they are making towards contributing to issues like climate change, gender equality, etc. The global reach and transparency provided by social media have allowed existing businesses to cut down operating margins and allowed new companies to get started much faster than it would have been possible before their emergence.
5 things we want on Social Media platforms this year
The last decade has seen social media platforms solidify into thriving, multifaceted communities. It is destined for more innovations, evolution and changes. We see what people want today, but what will they want in their media platforms tomorrow? 1. Detailed focus on child safety Maybe the only silver lining to all the terrible things happening to children is the renewed attention to their safety everywhere they go, including when they are online. Millennial parents are hyper-aware of all things concerning online videos as kids spend so much time on video streaming platforms. Sure, YouTube has made some changes, but young parents expect child safety to be a big part of the continuing conversation and envisage more from the brands they allow into their kids lives. 2. Less emphasis on “vanity metrics.” It’s no secret that brands and regular users often fixate on “likes,” comments and followers on social media as a measure of popularity and brand recognition stymieing the free flow of meaningful engagement. Instagram is the latest in a long list of social media sites seeking to make likes less prominent. To “depressurize” Instagram and help combat fake likes and followers now you will only be able to see the number of likes in your own posts not in others. Savvy marketers will take now explore other relevant user data to better understand their potential customers. 3. Social shopping seamlessly incorporated into social platforms. In the last 10 years, social platforms have played a significant role in expanding e-commerce through social shopping into a multi billion-dollar industry. Users expect and want to have friction-less shopping access to brands and products through social platforms because of interest created via creative and engaging storytelling. So look for an increasing number of stoppable posts, stories and links across all social media sites. 4. Less public, more private interactions. As our social media “friend” lists become more unwieldy, and concerns about information privacy grow, more users are turning to private groups and messaging apps like Facebook Messenger, WhatsApp and Instagram messaging to create secure groups to share intimate and detailed information with others. This trend, which is really a return to direct communication, has the potential to be massive. 5. Better behavioral practices Good news is we're slowly learning from our social media faux pas to respect others' opinion and not rage at everyone. That doesn't mean everyone's ditching their bad habits, like stalking exes, but at least we know it's probably not a good idea and eventually might ditch that habit for good. So let’s look out for these improvements and more in 2020. This decade, we wish you good health, wealth, prosperity as well as meaningful connections on social media!
Trends that spread ... far and wide
Tiktok domineered this year, with 500 million active users worldwide, it has not only become popular in teens but in adults of age group 25-50 as well. It became a platform for not just fun, but for showcasing talents in any field and the creativity of people exceeds the limits far expected. Tiktok is always launching crazy challenging trends like #transformation, #slowmochallenge some popular challenges that were started by celebs like #odhnichallene #dheemedheemechallenge gained a lot of momentum and hype on social media. The viral category of 2019 not only experienced some fun moments but also faced some serious trends as well. The Indian Law faced a challenging road this year with some laws that created commotion around the whole country and even twitter with #Article370 ‘The Jammu and Kashmir Reorganization Bill, 2019’ not to forget #RamMandir ‘Ram Ayodhya Mandir Verdict’ and #TripleTalaq ‘The Muslim Women (Protection of Rights on Marriage) Bill, 2019’. #How’stheJosh became famous during the ICC World Cup 2019, though India made it to the semi-finals but couldn’t win the trophy this year. #MumbaiIndians took home the IPL 2019 Trophy home, after all, who doesn’t love god of cricket Sachin Tendulkar. Not just sports India is supporting green nature and it's an effort to clean air pollution #delhipollution has seen many initiatives to clean Delhi's air quality and #aaeray, #aaerayforest and #saveitforourchildren have attracted the attention of many and even celebs have participated in the protest to save Aarey forest in Mumbai. Other departments like economy have also seen a blooming year with Indian GDP at the second position of fastest-growing GDP in the world. This year was the end of a decade with many bittersweet memories and we welcome more trends and craziness in 2020#ConnectAndEngage
Bask in the holiday glow
#Trendwatch The most awaited holiday in many countries is around the corners and the holiday trends are on its peak on Instagram and Twitter. The #ChristmasLook is getting more and more audience worldwide while the makeup brands like Kylie cosmetics and Nykaa special collection launching their holiday collection red lips, bright eye shadows and lots of bling are trending by the women users. With Instagram adding everything extra in our lives, everyone is going for an extravaganza holiday feel, food is no exception here. Who doesn’t want to be creative with their recipe and this trendy #christmasrecipe like red velvet cake, snowman cookies, cream-filled cookies, Santa pie and cupcakes and snowcones on Instagram accounts like foodnetwork, kiwilimon and YouTube accounts like Tasty and VIX yum have turned Christmas dishes fun and mouthwatering. #Christmasoutfits has also geared up the fashion industry. With Queen Elizabeth changing her outfit seven times on Christmas it has sure to be a trend. Our favorite Clothing brands like H&M #HM #NYElook, Victoria Secret #VictoriaSecretchristmas, Shein #SHEINgal, Myntra #BeUnskippable, and Amazon #amazonholiday have finally launched sales for their holiday collection. We are ready to shop here what about you? Which trend caught your eye? #ConnectAndEngage
Care before you share
Sharing is caring, we are told right from our toddler days when we learn to socialize with our kids our age. We part with our chocolates and gain some chips or biscuits or some other treat. As we grow older it turns to other things books, CDs other things which hold value to ourselves and our friends. When we know something is great we are always excited to share it and double the excitement. On the other hand when its bad, we politely tell our friends that it is not worth it and move on. This is real life. In #socialmedia, we rant and rave about it. Our friends, listen to our opinion and offer sympathy and sometimes even pass it on without fact checking due to their immense trust in us. While this is great from a friendship point of view, it would be more responsible if we spend a few minutes investigating the matter and coming to our own conclusion rather than just forwarding. We might be contributing to the fake news nuisance that has been plaguing social media platforms. Facebook, Twitter, WhatsApp all have their mechanisms to weed out fake news spread this way. But as users, we have a responsibility to check whether the information we receive is a fact and is worth passing on. All we want is empathy and a little guidance on what next. Let's do that with less of a hullabaloo, the world will be happier for it. Let's learn to care more than share. #ConnectAndEngage
Loose your phone during vacations
Many of us can still remember the time before cell phones and when accessing the internet meant starting a dial-up connection. Getting in touch with someone, initiating a conversation took effort. The news was delivered to us through the morning newspaper and the slotted time in television. Life was slower, more leisurely and in some ways less anxious than what it is today. Nowadays we are constantly bombarded with information. We are compelled to multi-task as we complete our errands via an app on our smartphones. Conversations are instantaneous, and we get impatient and anxious when a reply is not immediately forthcoming. The age of connectivity has solved many of the older problems but has brought with it a new set of issues. The constant bombardment of news and notifications that keep popping up, reminding us of some insignificant thing that we doesn't matter to us. Sometimes disassociating from the information overload will be a tremendous benefit to our mental health. Taking time to disconnect from our devices and form real connections with our family and friends will make us much happier and productive. Are you due for a digital detox? Take some time to be mindful of your stress levels and choose to optimize for your happiness by stepping back from your daily onslaught of the virtual world. There is no better time than the summer when the weather is excellent, and the earth is beginning to unfold its natural beauty. Take some time off from your devices. You deserve it. #ConnectAndEngage